Privacy Policy

1. Who We Are

AXG Consulting Ltd ("AXG", "we", "us", "our") is a business consultancy registered in England and Wales. Our website is located at axgconsultingltd.com. We help businesses streamline their operations through process automation, AI implementation, custom CRM development, and website design.

For any privacy-related enquiries please contact us at: info@axgconsultingltd.com

2. What Information We Collect

We may collect the following types of personal information:

• Name and contact details (email address, phone number) when you book a call or contact us directly
• Business information you share during consultations or via email
• Booking and scheduling data collected via Calendly when you book a strategy call
• Usage data and analytics about how you interact with our website
• Any other information you voluntarily provide to us

3. How We Use Your Information

• To respond to your enquiries and communicate with you about our services
• To schedule and manage strategy calls and consultations
• To provide, deliver, and improve our consulting services
• To send relevant information about our services where you have given consent
• To comply with our legal and regulatory obligations

4. Legal Basis for Processing

Under the UK GDPR we process your personal data on the following legal bases:

• Consent: where you have explicitly agreed to us contacting you
• Contract: where processing is necessary to fulfil a contract with you
• Legitimate interests: where we have a genuine business need that does not unfairly override your rights
• Legal obligation: where we are required to process your data to comply with the law

5. Third-Party Services

• Calendly: for scheduling strategy calls. Privacy policy at calendly.com/privacy
• Netlify: for website hosting. Privacy policy at netlify.com/privacy
• Google Fonts: for website typography, which may log request data
• Google Analytics: to measure how the website is used, only if you accept analytics cookies. Privacy policy at policies.google.com/privacy

6. Data Retention

We retain your personal data only for as long as necessary. Enquiry data is typically retained for up to 2 years. Client engagement data is retained for up to 6 years in line with standard business record-keeping requirements.

7. Your Rights

Under UK GDPR you have the right to access, rectify, erase, restrict, or port your data, and to object to processing. To exercise any right contact us at info@axgconsultingltd.com. You may also lodge a complaint with the ICO at ico.org.uk.

8. Cookies

Cookies are small files stored on your device. We only use cookies that are not strictly necessary if you agree to them, and we ask when you first visit.

• Strictly necessary: we store your cookie choice in your browser (axg_cookie_consent) so we do not ask you on every visit. It is kept for 12 months, after which we ask again.
• Analytics (optional): Google Analytics cookies (_ga and _ga_*) tell us which pages are visited and how people find the site. They last up to 2 years and are only set if you click Accept.
• Third party features: if you open the booking calendar, Calendly may set its own cookies to make the booking work.

You can change your choice at any time using Cookie Settings in the footer. Withdrawing consent removes our analytics cookies. You can also block or delete cookies in your browser settings.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

10. Contact Us

Email: info@axgconsultingltd.com  |  Website: axgconsultingltd.com